Privacy policy

Last updated: October 8, 2025

THE BICYCLE EXCHANGE operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). THE BICYCLE EXCHANGE is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified.

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including payment card information, transaction details, payment confirmations, and related financial data.
  • Account information including your username, password, preferences, and settings.
  • Transaction information including items viewed, purchased, returned, exchanged or cancelled.
  • Communications with us including customer support enquiries and service-related communications.
  • Device information including IP address, browser type, and network information.
  • Usage information including how and when you interact with the Services.
  • Service and bike information including details of bicycles purchased, serviced, inspected or booked for servicing, service history, booking records, assurance assessments, and related communications.

Personal Information Sources

  • Directly from you when you create an account, place an order, book a service, or communicate with us.
  • Automatically through cookies and similar technologies when you use our Services.
  • From service providers who support our operations.
  • From partners or other third parties where permitted by law.

How We Use Your Personal Information

  • Provide, tailor, and improve the Services. This includes processing orders, managing accounts, arranging shipping, handling returns, and improving your shopping experience.
  • Servicing, safety and lifecycle support. We may use your information to manage workshop bookings, provide service reminders, communicate about bike safety, maintenance recommendations, inspections, quality assurance, recalls, and related customer support.
  • Marketing and advertising. We may send promotional communications or display advertisements based on your interactions with the Services.
    Service reminders and safety-related communications are sent as part of providing our services and are not considered promotional marketing.
  • Security and fraud prevention. To secure transactions, detect fraud, and protect our Services.
  • Communicating with you. To respond to enquiries, provide support, and maintain our relationship with you.
  • Legal reasons. To comply with applicable laws and enforce our policies.

How We Disclose Personal Information

  • With Shopify and service providers who support payments, hosting, analytics, fulfillment, and customer support.
  • With marketing partners to provide relevant advertising, in accordance with their privacy policies.
  • With logistics, courier, or transport providers where required to facilitate optional pickup and drop-off services requested by you.
  • With affiliates or as part of a business transaction (e.g. merger, acquisition).
  • To comply with legal obligations or protect our rights.

Relationship with Shopify

Our Services are hosted by Shopify. Information submitted through the Services may be processed by Shopify and related partners, including outside your country of residence. For more information, please review the Shopify Consumer Privacy Policy or visit the Shopify Privacy Portal.

Third Party Websites and Links

We are not responsible for the privacy practices of third-party websites linked from our Services.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority.

Security and Retention of Your Information

We take reasonable measures to protect your personal information, but no system is completely secure.

How long we retain personal information depends on operational, legal, and contractual needs. Service and bike history records may be retained for the life of the bike to support servicing, safety, quality assurance, and customer support.

Your Rights and Choices

  • Access / Know – request access to your personal information.
  • Delete – request deletion of your personal information.
  • Correct – request correction of inaccurate information.
  • Portability – request a copy of your information.
  • Marketing preferences – opt out of promotional communications at any time.

Complaints

If you have concerns about how we handle personal information, please contact us using the details below.

International Transfers

Your personal information may be stored or processed outside your country of residence. Where required, we rely on recognised transfer mechanisms to protect your data.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date.

Contact

If you have any questions about this Privacy Policy or our privacy practices, please contact us at contact@thebicycleexchange.com.au.